Starting a new attorney practice can be challenging insofar as finding clients is concerned. You need to market your practice so that new clients know about you and the services you provide.Read on to find out how you can do this.
Invest In a Professional Attorney Website Design
Setting up a website is the most important thing you do first. According to the experts at Sacramento-based Peak Design, your website is the digital face of your practice so it’s important to make a great first impression. A professional attorney website design will showcase your expertise, offer valuable information and, of course, be easy to navigate. A polished, user-friendly site is more likely to convert visitors into clients.
Focus on Local SEO
When it comes to marketing your attorney practice, local SEO is your best friend. After all, most of your clients will come from the surrounding area. Make sure your website is optimized for local search by including your city and state in your page titles, meta descriptions, and across your content. Also, claim and optimized your Google My Business listing to increase the chances of appearing in local search results.
Publish High-Quality Content
Potential clients want to be assured that you know what you’re talking about. You can highlight your expertise by placing high quality content on the website. Write blog posts about common legal issues, create informative videos, and share valuable resources. Remember, the key is to be helpful and informative, not overly promotional.
Embrace Social Media
Social media is a must for any business; your attorney practice is no exception. Create business profiles on platforms like Facebook, Twitter, LinkedIn, and Instagram. Use these platforms to share your content, engage with your audience, and join relevant groups or discussions.
Offer Free Consultations
Offering free consultations will help you attract new clients. This gives potential clients a chance to get to know you and your expertise without any financial risk to them. Make it easy for people to schedule a consultation by including a contact form on the website and promoting your free consultations on social media and in the local community.
Network, Network, Network
Never underestimate the power of networking. Attend local events, join professional organizations, connect with other attorneys in your area. If you connect with others in the industry, you are more likely to receive referrals and build a strong reputation within the community. Plus, you might meet someone at one of these events who will need your services in the future.
Collect and Showcase Client Testimonials
Social proof is a powerful marketing tool, and client testimonials are a terrific way to provide it. Ask satisfied clients if they would be willing to provide a testimonial about their experience working with you. Then, showcase these testimonials on your website, social media, and even in your email signature. The more positive feedback you have, the more likely potential clients are to trust you with their legal needs.
Consider Paid Advertising
If you are looking to give your attorney practice a quick boost, paid advertising might be the way to go. Google Ads and Facebook Ads are both popular options for attorneys as they allow you to target specific demographics and locations. Nevertheless, paid advertising can be expensive so make sure to monitor your campaigns closely and adjust strategy if required.
In conclusion, marketing your new attorney practice doesn’t have to be a daunting task. Investing in a professional attorney website design, focusing on local SEO, publishing high-quality content, and embracing social media means you will be well on your way to building a thriving practice.